Home › Finance › YouTube Revenue Calculator
YouTube Revenue Calculator
YouTube does not pay per view — it pays a share of the advertising shown on your videos. Enter your monthly views and either a CPM (what advertisers pay) or an RPM (what creators actually keep per 1,000 views), and this calculator estimates your monthly and yearly ad earnings, plus what you earn per 1,000 views.
CPM mode applies YouTube's long-form split: creators keep 55% of ad revenue. RPM mode needs no split, because RPM is already the creator's net revenue per 1,000 views. Estimates only — real earnings vary by niche, audience geography, season, ad-block use and video length, and Shorts earn far less per view than long-form videos.
How it works
From CPM: only a share of views show ads, so first find monetized views = views × monetized %. Then gross ad revenue = monetized views ÷ 1,000 × CPM. YouTube keeps 45% of long-form ad revenue, so creator earnings = gross × 55%. From RPM: RPM is already the creator's net revenue per 1,000 views, so earnings = views ÷ 1,000 × RPM — no extra split, and no monetized-share step, because both are already baked into the RPM. Worked example (CPM mode): 100,000 views with a $10 CPM and 50% monetized views: monetized views = 100,000 × 50% = 50,000; gross = 50,000 ÷ 1,000 × $10 = $500; creator earnings = $500 × 55% = $275 per month ($3,300 per year at the same monthly rate), or $2.75 per 1,000 views. Estimates only: published CPMs and RPMs vary enormously by niche and audience country, and this calculator covers ad revenue alone — not memberships, Super Chats, sponsorships or affiliate income. Not financial advice.
Frequently asked questions
Why is RPM lower than CPM?
CPM is what advertisers pay for 1,000 ad impressions; RPM is what the creator keeps per 1,000 video views after YouTube's 45% cut, the share of views that were never monetized, and ad-block use. That is why a $10 CPM often shows up as a $2–$4 RPM.
What is a good YouTube RPM?
It depends heavily on niche and audience country: finance and tech channels in the US often see $10–$30 RPM, while entertainment and gaming channels in lower-CPM countries may see under $2. Compare your RPM with channels in your own niche, not with YouTube averages.
Do Shorts earn the same as long videos?
No — Shorts pay from a shared creator pool rather than ads on each video, and Shorts RPM is typically a small fraction of long-form RPM. Treat this calculator as a long-form estimator; for Shorts, enter your actual Shorts RPM in RPM mode.
Do subscribers affect earnings?
Only indirectly. YouTube pays for ad views, not subscribers — but subscribers who watch reliably raise views, watch time and monetized views, which is what actually pays.
Why do my earnings change month to month at the same view count?
Advertiser demand is seasonal (Q4 holiday spending pushes CPMs up, January drops them), and your audience mix shifts. The same 100,000 views can easily be worth double in December what they were in January.